http://www.efi-us.com Thu, 22 Mar 2018 02:49:08 +0000 en-US hourly 1 https://wordpress.org/?v=4.0.23 A Fresh Start with EFI http://www.efi-us.com/fresh-start-efi/?utm_source=rss&utm_medium=rss&utm_campaign=fresh-start-efi http://www.efi-us.com/fresh-start-efi/#comments Thu, 15 Jan 2015 14:51:08 +0000 http://www.efi-us.com/?p=8042 1/15/2015, (Kernersville, NC) – At EFI, we hold the belief that involving and bettering the community through our business is essential. We do this not only through our products, but also in the way we create those products. Creation takes strength and skill, and there is no better way to utilize strength and skill, while bettering our community, than through working with World Relief. World Relief is a local refugee resettlement agency. EFI readily seeks to offer jobs to refugees with World Relief.

The post A Fresh Start with EFI appeared first on .

]]>
A Fresh Start with EFI

1/15/2015, (Kernersville, NC) – At EFI, we hold the belief that involving and bettering the community through our business is essential. We do this not only through our products, but also in the way we create those products. Creation takes strength and skill, and there is no better way to utilize strength and skill, while bettering our community, than through working with World Relief. World Relief is a local refugee resettlement agency. EFI readily seeks to offer jobs to refugees with World Relief.

Today 30% of EFI’s employees are refugees, coming from Iraq, Somalia, the Democratic Republic of Congo, Cuba, Eritrea, Burundi, Ethiopia, Myanmar and Sudan. These jobs provide financial security and growth for those looking to start a new, better life here in America. Andrew Timbie, the director of the High Point office of World Relief, said that EFI was one of the few companies in the local [Triad] area, that is eager to provide jobs to refugees. Resettlement agencies say, “it’s companies like EFI that make the Triad a good place for refugees to make a fresh start.”

As a company, we are grateful for the chance to allow people the chance to their fresh start. Creating a strong product, all while affording jobs to those genuinely pursuing to better their lives, is just one of the ways that we at EFI seek to innovate and inspire the world around us.

Link to full Article

The post A Fresh Start with EFI appeared first on .

]]>
http://www.efi-us.com/fresh-start-efi/feed/ 0
Donation towards Ronald McDonald House Renovation http://www.efi-us.com/donation-towards-ronald-mcdonald-house-renovation/?utm_source=rss&utm_medium=rss&utm_campaign=donation-towards-ronald-mcdonald-house-renovation http://www.efi-us.com/donation-towards-ronald-mcdonald-house-renovation/#comments Sat, 15 Nov 2014 14:45:47 +0000 http://www.efi-us.com/?p=7942 11/15/2014, (Kernersville, NC ) – The opportunities we have to give back to the world around us are always a priority at EFI. Recently, we had the chance to work with the Ronald McDonald house on some of their renovations to improve their facilities. The Ronald McDonald House is located in New Hyde Park on the campus of the Steven and Alexandra Cohen Children’s Medical Center of New York. The house provides a temporary home for the families of children staying at the medical center.

The post Donation towards Ronald McDonald House Renovation appeared first on .

]]>
Donation towards Ronald McDonald House Renovation

11/15/2014, (Kernersville, NC ) – The opportunities we have to give back to the world around us are always a priority at EFI. Recently, we had the chance to work with the Ronald McDonald house on some of their renovations to improve their facilities. The Ronald McDonald House is located in New Hyde Park on the campus of the Steven and Alexandra Cohen Children’s Medical Center of New York. The house provides a temporary home for the families of children staying at the medical center.

In Phase 1 of the renovation, 18 bedrooms were transformed, as well as four kitchens, five common areas, first floor restrooms, three laundry rooms and several other areas. In Phase 2 of the project, 24 bedrooms, four kitchens, five common areas, and laundry rooms were added. This phase also included the creation of a brand new fitness center and meditation room.

EFI was given the chance to be part of this renovation process. We were approached by The Breakfastroom, and asked if we would like to donate to the effort. Our product, a set of blue sliding doors, designed by The Breakfastroom LTD, was placed in the kitchen of the Ronald McDonald House during Phase 2.

The opportunity to donate to the Ronald McDonald House was one we could not pass up. It was our privilege, here at EFI, to be a part of this organization, and its efforts to meet the needs of the community.

The post Donation towards Ronald McDonald House Renovation appeared first on .

]]>
http://www.efi-us.com/donation-towards-ronald-mcdonald-house-renovation/feed/ 0
Walking, Walking, and did I mention Walking? Neocon Tips! http://www.efi-us.com/walking_walking_and_did_i_mention_walking_neocon_tips/?utm_source=rss&utm_medium=rss&utm_campaign=walking_walking_and_did_i_mention_walking_neocon_tips http://www.efi-us.com/walking_walking_and_did_i_mention_walking_neocon_tips/#comments Wed, 20 Aug 2014 08:30:38 +0000 http://www.efi-us.com/?p=7727 If you like to walk, this is the show for you! Seriously, if you want to get some major exercise, I would definitely recommend traveling to Chicago and visiting Neocon. Neocon is a very large and busy show. This year, EFI had a great representation of our products by many of the various office manufactures with showrooms. We made a choice that for us, it is more productive and beneficial to not exhibit and spend time walking (Check out the HD Expo 2014 review for helpful tips about whether to exhibit or walk the show). I have listed a few helpful tips and reasons why you might not want to exhibit.

The post Walking, Walking, and did I mention Walking? Neocon Tips! appeared first on .

]]>
If you like to walk, this is the show for you!  Seriously, if you want to get some major exercise, I would definitely recommend traveling to Chicago and visiting Neocon.  Neocon is a very large and busy show.  This year, EFI had a great representation of our products by many of the various office manufactures with showrooms.  We made a choice that for us, it is more productive and beneficial to not exhibit and spend time walking (Check out the HD Expo 2014 review for helpful tips about whether to exhibit or walk the show).  I have listed a few helpful tips and reasons why you might not want to exhibit.

Helpful Tips

1. Research
Neocon is spread across 6-7 floors within the Merchandise Mart which is a very large building in itself.  I would definitely spend the time researching two things:

a. Existing clients to visit
b. Potential clients to visit
c. Any other interesting Things you may would like to see

2. Organize by Floor
Once you have your list of showrooms and booths you would like to visit, organize by floor.  It is very easy too get caught in the trap of “Oops, they are on the 11th floor”.  The Merchandise Mart is huge and even though they have several banks of elevators, not all of them are used for Neocon, so you spend quite a bit of time waiting for elevators (or taking the stairs).  You have to implement the following scenarios in order to master the Neocon elevators.

a. “Go Up To Go Down”
b. “Go Down To Go Up”

If you can master these two scenarios, you will be just fine.  To eliminate the wasted time  of  waiting for elevators, ORGANIZE YOUR LIST BY FLOORS!

Reasons Not To Exhibit

1. Decision Makers are at the Show
This show is such a big deal to the office and corporate industries that most of the key players are there onsite and confined to their booth.  The key is knowing who to talk too in order to get some of their time.  When EFI exhibited in prior years, we found that getting these key decision makers to our booth was nearly impossible.  So, we decided it is better to go find them.

2.  Book bag and Samples
We have spent lots of time creating a sample program ideally made for situations like these.  Something small and compact, but gives the potential customer an idea of what they can do with that new product they are holding.  Throw them all in a book bag and you have a traveling showroom (in a sense).   

Have you ever been to Neocon?  Tell us about your experience!

The post Walking, Walking, and did I mention Walking? Neocon Tips! appeared first on .

]]>
http://www.efi-us.com/walking_walking_and_did_i_mention_walking_neocon_tips/feed/ 0
Idle to Wide Open – California Closets Vendor Show http://www.efi-us.com/idle_to_wide_open_california_closets_vendor_show/?utm_source=rss&utm_medium=rss&utm_campaign=idle_to_wide_open_california_closets_vendor_show http://www.efi-us.com/idle_to_wide_open_california_closets_vendor_show/#comments Fri, 11 Jul 2014 13:22:56 +0000 http://www.efi-us.com/?p=7721 Ready. Set. Show! Professional drag racers spend countless hours preparing themselves for what may be 10-11 seconds in an actual race. On race day, they pull their machine up to the line and eagerly wait for the green light. When the light changes, they immediately explode from idle to wide open.

The post Idle to Wide Open – California Closets Vendor Show appeared first on .

]]>
Ready.  Set.  Show!

Professional drag racers spend countless hours preparing themselves for what may be 10-11 seconds in an actual race.  On race day, they pull their machine up to the line and eagerly wait for the green light. When the light changes, they immediately explode from idle to wide open.

Our experience at the California Closets Vendor Show was much like a drag race.  We spent countless hours preparing for this show – laying out our booth, securing marketing materials, producing the items we wanted to show and packing the crate.

When the doors opened, signalling the start of the show, I felt this same sense of urgency I imagine a dragster feels as they race off of the starting line.  Participants immediately flooded our booth and began asking questions.  Traffic didn’t subside until the show ended.

It was an exhilarating and very useful experience.  It takes a certain kind of company to pull off a show like this, but there were several positive aspects of this format versus a traditional trade show.  Here are a few:

•    Less Travel Time – Shortened show times lead to less time away from the office and home.
•    Limited Physical Impact – This venue was much smaller than large format shows, but it is over much faster with less walking and time spent standing.
•    Attentive Audience – Participants seemed to prefer spending quality time with select vendors and focusing on “how can you help me” as opposed to visiting all vendors briefly.

This format reminds me of another outside-the-box approach called Speed Networking.  This is a spin off of the 90’s phenomenon known as Speed Dating and it is attributed to Tom Jaffee, a Columbia MBA alumnus who first paired the idea of Speed Dating with businesses.

Speed Networking is a great way to get in front of key decision makers of companies that are likely to use your product or service.  It exists in a number of formats and are coordinated by individual corporations, local trade associates and may even be seen inside of larger conferences or trade shows.

Have you experienced a show like this?  Have you been involved with Speed networking?  Tell us about your ideas to make ordinary trade shows a hit!

The post Idle to Wide Open – California Closets Vendor Show appeared first on .

]]>
http://www.efi-us.com/idle_to_wide_open_california_closets_vendor_show/feed/ 0
HD Expo 2014 http://www.efi-us.com/hd-expo-2014/?utm_source=rss&utm_medium=rss&utm_campaign=hd-expo-2014 http://www.efi-us.com/hd-expo-2014/#comments Mon, 07 Jul 2014 19:03:58 +0000 http://www.efi-us.com/?p=7712 Since coming to EFI a little over a year ago, I have participated in a number of trade shows across the country. Each experience reminds me on the importance of strategy planning and deployment. We have met each show with varying amounts of success and, in the process, I have learned lessons about how advance site planning can impact our company's effectiveness. In this post, I want to share some of those lessons. I hope that these thoughts will be helpful in your own future endeavors.

The post HD Expo 2014 appeared first on .

]]>
Since coming to EFI a little over a year ago, I have participated in a number of trade shows across the country.  Each experience reminds me on the importance of strategy planning and deployment.  We have met each show with varying amounts of success and, in the process, I have learned lessons about how advance site planning can impact our company’s effectiveness.  In this post, I want to share some of those lessons.  I hope that these thoughts will be helpful in your own future endeavors.

1) LOCATION. LOCATION. LOCATION.
One of the single most important factor contributing to a successful show is your booth location.  Many times, there is a pecking order for new exhibitors and you must exhibit for several years before you are given a chance at the higher volume traffic areas or better booths.  Before deciding if you are going to exhibit at a show, I would recommend the following:

Attend The Show First
Visit the show and take notes.  Walk the entire show, jotting down some of the hot spots and the high volume areas. Take note of desirable locations and helpful items as you go.

Observe the Main Entrance
Crowds may make it difficult for your visitors to approach a booth location near the main entrance, but this is the highest traffic area and could be leveraged to your advantage if considered wisely.  A booth at the end of an isle two or three rows back from the main entrance is preferable.

Take Note of the Food and Bathroom Locations
If your desired space is close in proximity to a food station or any of the restroom locations, you may have an advantage on traffic.  However, a booth that is too close to these locations will encounter issues with people standing around eating or possibly waiting in line for the restrooms.  This could impact your results negatively.

Stay Away from Companies Holding Presentations
One strategy larger companies use to generate traffic is a presentation schedule.  Such companies typically have crowds of people gathered around to listen or watch speakers throughout the show.  As is the case with the food and restroom facilities, use this to your advantage.  You may want to be close to such booths, but not too close.  Your booth needs to be visible and accessible and a crowd hovering in front of it could stifle traffic into the booth itself.

2) NEGOTIATE.
Determine the best locations for your booth and then negotiate your way into securing the one of them.  If needed, you can use your “decision to exhibit” as leverage for a better booth space. Following these steps may not work every time, but should at least catapult you to a “better section” of booths.  Having this information prior to the conversation with the venue administrators will prepare you during the placement decisions.  When it comes to attaining a good space at a trade show, knowledge is power.

3) DECIDE.
Let the research you have gathered guide you as to whether or not you this show will benefit you.  If it will, negotiating the location is key.  At the end of the day, it may be better to forego the experience than to make the investment and be placed in a poor location.  Another alternative is to simply attend and walk the show.  We have found this to be a powerful and very productive way for us to attend the show while saving the time and resources required to exhibit.

Have you had a similar trade show experience?  Tell us about it by commenting below.

The post HD Expo 2014 appeared first on .

]]>
http://www.efi-us.com/hd-expo-2014/feed/ 0